How Solenne Beauty used AI ad creative to launch in 6 new markets and cut CPA by 38%

Solenne Beauty is a consumer packaged goods brand selling skincare and beauty tools, from serums to facial rollers and LED masks, online and through retail partners. Its paid social team runs Meta campaigns for several product lines across European markets.

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More video and image ads produced per month
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Challenge: every market wanted its own ads

Each product line and each country needed its own creative: different languages, different claims rules for beauty products, different hooks. Agencies quoted weeks per market, and the team was rationing launches.

With campaigns spread across several ad accounts, nobody had one view of which product, market or creative was earning its budget.

What we did: one workspace per product line

Solenne set up an Aurora Workspace for each product line, with the brand voice, audience and compliance rules for beauty claims written once and inherited by every market, and a ROAS target for Aurora to measure against.

Aurora Creative generated localised image and video ad variations from the brand's best-performing assets, and Aurora Research benchmarked the leading skincare and beauty-tool ads in each country before launch. Campaigns went live to every market's ad account through the Ads Launcher.

Opening a new country used to mean a new agency brief. Now it's a new workspace, the same brand rules, and ads ready the same week.

Clémence ArnaudPerformance Marketing Lead

Results: launches measured in days, not weeks

Solenne produced eight times as many video and image ads per month and launched in six new markets in a single quarter.

Cost per acquisition fell 38% as Aurora Intelligence moved budget to the creatives and markets beating their ROAS target, and new product launches reached 2.7× ROAS.

Get results like Solenne Beauty

Solenne Beauty used 5 tools from Aurora. The same tools are ready for your team.

  • CreativeTurn winning ads into new image and video variations with Aurora AI.Explore Creative
  • ResearchFind the ads that work, in your accounts and across Meta and TikTok.Explore Research
  • WorkspacesA workspace for every client or brand, with your whole stack connected.Explore Workspaces
  • AdsOpen or connect ad accounts, launch to many at once, and manage every campaign.Explore Ads
  • IntelligenceReports on every account, campaign and creative, and what to scale next.Explore Intelligence

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