Apps & Gaming

Scale user acquisition across every channel.

The creative volume, account capacity, and funding to drive installs at scale across Meta, Google, and TikTok.

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ResearchFind the ads that work, in your accounts and across Meta and TikTok.CreativeTurn winning ads into new image and video variations with Aurora AI.AdsOpen or connect ad accounts, launch to many at once, and manage every campaign.WalletFund every ad account from one balance, by card, bank, Payoneer or crypto.PixelOne pixel that credits every sale to the ad that drove it.IntelligenceReports on every account, campaign and creative, and what to scale next.Aurora AIBuild campaigns, check spend and find what to fix, all in one chat.WorkspacesA workspace for every client or brand, with your whole stack connected.
E-commerce & DTCLaunch faster, keep creative fresh, and scale ad accounts across every market.Media buyersResearch, create, launch, fund, and measure in one workflow across every platform.Agencies & networksOpen, fund, and report on every client account from one platform.DropshippersResearch winning ads, test fast, and scale accounts the moment a product takes off.Cross-border advertisersOpen ad accounts in every market, fund in local currency, and stay compliant.Lead generationTrack CPL and lead quality across platforms, and shift spend to what converts.Apps & gamingCreative volume, account capacity, and funding to scale installs that retain.Global enterprisesCentralised control, role-based access, spend guardrails, and a full audit log.

RESOURCES

Case studiesIllustrative workflows for the teams that use Aurora.BlogsDecision-support frameworks for optimization and experimentation.GuidesPlain-language answers to common advertising questions.
DocumentationSupport models for sustainable scale across markets.
API referencesSupport models for sustainable scale across markets.

LATEST BLOG POSTS

IndustrySetting an Ad Budget for a New MarketEntering a new market means spending before you know what works. A structured budget turns that uncertainty into learning rather than waste.IndustryAdvertising to Businesses: Planning for Long Buying CyclesBusiness purchases involve several people, careful evaluation and months of consideration. Advertising that works in consumer markets often needs rethinking for B2B.IndustryClick-to-Message Ads: When the Conversation Is the ConversionIn many markets, customers would rather send a message than fill in a form or browse a website. Ads that start a chat meet them where they already are.IndustryCreators as a Performance Channel, Not Just a Brand PlayCreator content was once bought for awareness and measured by reach. Today it can be run, tested and measured like any other performance media.IndustrySocial Commerce and Live Shopping: When the Feed Becomes the StoreBuying without leaving the app is changing how products are discovered and sold. For advertisers, the line between content, ad and checkout is disappearing.IndustryAdvertising Inside Games: A Channel Beyond GamersGames reach a vast and varied audience, far beyond the stereotype of the young male gamer. In-game advertising lets brands meet them without interrupting play.
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Every test starts from proven performance. Never from a blank brief.

Creatives that keep pace with scale.

Keep testing fresh variations before fatigue starts to impact performance.

Scale without hitting limits.

Open ad accounts in Aurora and fund them from one wallet as you grow.

Optimize for value, not installs.

Track purchase, subscription, and retention to see what each install is worth.

Keep creative ahead of fatigue. Build your next winning variation with Aurora.

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Feed UA with creative that converts at the pace high-volume UA demands.

Build on what already converts. Turn proven hooks into fresh ad variations, formats, and angles, so every new batch starts with proven performance and stays ready to launch as you scale.

Aurora Creative

Know what drives long-term growth. Scale the users who stay.

Aurora Intelligence

Optimize beyond the install. Track CPI alongside retention and LTV to see which channels deliver users worth scaling.

One view of the customer journey. Follow performance from creative to install, purchase, and retention across platforms.

Open and fund ad accounts as your acquisition needs grow.

Open new ad accounts in Aurora and fund them from one wallet, giving your teams the capacity to launch and scale campaigns without managing account setup and funding separately.

Get started for freeAurora Ads

Optimize around the clock. UA never sleeps. Neither does Aurora AI.

See how each campaign is performing, spot opportunities to improve, and act on Aurora AI's recommendations from the same workspace.

Aurora AI

Built for the way you actually buy.

Less time managing tools. More time scaling spend.

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