Lead Generation

Turn ad spend into qualified leads.

Run lead generation across every platform, measure what converts, and optimize toward the leads that drive results.

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ResearchFind the ads that work, in your accounts and across Meta and TikTok.CreativeTurn winning ads into new image and video variations with Aurora AI.AdsOpen or connect ad accounts, launch to many at once, and manage every campaign.WalletFund every ad account from one balance, by card, bank, Payoneer or crypto.PixelOne pixel that credits every sale to the ad that drove it.IntelligenceReports on every account, campaign and creative, and what to scale next.Aurora AIBuild campaigns, check spend and find what to fix, all in one chat.WorkspacesA workspace for every client or brand, with your whole stack connected.
E-commerce & DTCLaunch faster, keep creative fresh, and scale ad accounts across every market.Media buyersResearch, create, launch, fund, and measure in one workflow across every platform.Agencies & networksOpen, fund, and report on every client account from one platform.DropshippersResearch winning ads, test fast, and scale accounts the moment a product takes off.Cross-border advertisersOpen ad accounts in every market, fund in local currency, and stay compliant.Lead generationTrack CPL and lead quality across platforms, and shift spend to what converts.Apps & gamingCreative volume, account capacity, and funding to scale installs that retain.Global enterprisesCentralised control, role-based access, spend guardrails, and a full audit log.

RESOURCES

Case studiesIllustrative workflows for the teams that use Aurora.BlogsDecision-support frameworks for optimization and experimentation.GuidesPlain-language answers to common advertising questions.
DocumentationSupport models for sustainable scale across markets.
API referencesSupport models for sustainable scale across markets.

LATEST BLOG POSTS

IndustrySetting an Ad Budget for a New MarketEntering a new market means spending before you know what works. A structured budget turns that uncertainty into learning rather than waste.IndustryAdvertising to Businesses: Planning for Long Buying CyclesBusiness purchases involve several people, careful evaluation and months of consideration. Advertising that works in consumer markets often needs rethinking for B2B.IndustryClick-to-Message Ads: When the Conversation Is the ConversionIn many markets, customers would rather send a message than fill in a form or browse a website. Ads that start a chat meet them where they already are.IndustryCreators as a Performance Channel, Not Just a Brand PlayCreator content was once bought for awareness and measured by reach. Today it can be run, tested and measured like any other performance media.IndustrySocial Commerce and Live Shopping: When the Feed Becomes the StoreBuying without leaving the app is changing how products are discovered and sold. For advertisers, the line between content, ad and checkout is disappearing.IndustryAdvertising Inside Games: A Channel Beyond GamersGames reach a vast and varied audience, far beyond the stereotype of the young male gamer. In-game advertising lets brands meet them without interrupting play.
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One workflow. From spend to qualified lead.

Know which leads are worth pursuing, and where each one came from.

Aurora unifies spending, attribution, and optimization in one intelligent workflow. Every lead is traced back to the platform and campaign that produced it and rated for quality, so your team follows up on the leads most likely to convert, and you scale with clarity.

Optimise to the lead that closes, not the click. Aurora AI watches every campaign around the clock and moves spend toward what actually converts.

Optimize for qualified leads, not just conversions.

Aurora connects ad performance to lead quality, giving Aurora AI the signals it needs to continuously shift spend toward campaigns that deliver better leads.

See what your leads are really worth. Track CPL, qualified rate, and cost per qualified lead—not just clicks and impressions.

Let performance drive the next move. Aurora AI responds to changes in lead quality, scaling what works and cutting spend when performance drops.

Aurora AIAurora Intelligence

Launch across every platform. Measure performance from one unified view.

Build once and launch across Meta, Google, and TikTok with everything your campaigns need in one workflow. Track blended CPL, qualified rate, and cost per qualified lead without switching between platform dashboards.

Aurora Ads

Stay compliant across every funnel.

Lead gen campaigns carry real compliance risk — GDPR, platform policy, and ad copy standards all in play at once. Aurora builds compliance checks into the workflow so issues surface before they interrupt delivery, not after.

Aurora Workspaces

Keep CPL down with creative that keeps testing.

Aurora CreativeAurora Research

Find the hooks that pull leads. See which angles are converting in your category before you write a brief. Rank them by qualified rate, not just clicks.

Turn winning hooks into fresh creative. Create new formats and variations from what already works, so you can keep testing before creative fatigue pushes CPL up.

Built for the way you actually buy.

Less time managing tools. More time scaling spend.

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