Answers to common advertising questions.
Plain-language guides on ad accounts, creative, payments, policy, measurement and growing into new markets.
ResearchFind the ads that work, in your accounts and across Meta and TikTok.CreativeTurn winning ads into new image and video variations with Aurora AI.AdsOpen or connect ad accounts, launch to many at once, and manage every campaign.WalletFund every ad account from one balance, by card, bank, Payoneer or crypto.PixelOne pixel that credits every sale to the ad that drove it.IntelligenceReports on every account, campaign and creative, and what to scale next.Aurora AIBuild campaigns, check spend and find what to fix, all in one chat.WorkspacesA workspace for every client or brand, with your whole stack connected.
E-commerce & DTCLaunch faster, keep creative fresh, and scale ad accounts across every market.Media buyersResearch, create, launch, fund, and measure in one workflow across every platform.Agencies & networksOpen, fund, and report on every client account from one platform.DropshippersResearch winning ads, test fast, and scale accounts the moment a product takes off.Cross-border advertisersOpen ad accounts in every market, fund in local currency, and stay compliant.Lead generationTrack CPL and lead quality across platforms, and shift spend to what converts.Apps & gamingCreative volume, account capacity, and funding to scale installs that retain.Global enterprisesCentralised control, role-based access, spend guardrails, and a full audit log.
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IndustrySetting an Ad Budget for a New MarketEntering a new market means spending before you know what works. A structured budget turns that uncertainty into learning rather than waste.IndustryAdvertising to Businesses: Planning for Long Buying CyclesBusiness purchases involve several people, careful evaluation and months of consideration. Advertising that works in consumer markets often needs rethinking for B2B.IndustryClick-to-Message Ads: When the Conversation Is the ConversionIn many markets, customers would rather send a message than fill in a form or browse a website. Ads that start a chat meet them where they already are.IndustryCreators as a Performance Channel, Not Just a Brand PlayCreator content was once bought for awareness and measured by reach. Today it can be run, tested and measured like any other performance media.IndustrySocial Commerce and Live Shopping: When the Feed Becomes the StoreBuying without leaving the app is changing how products are discovered and sold. For advertisers, the line between content, ad and checkout is disappearing.IndustryAdvertising Inside Games: A Channel Beyond GamersGames reach a vast and varied audience, far beyond the stereotype of the young male gamer. In-game advertising lets brands meet them without interrupting play.
Partner directory
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Start with the fundamentals.
Keep creative fresh, set budget guardrails and understand what your advertising returns.
- Creative & Testing
How do I know when an ad is fatiguing?
Check for creative fatigue, distinguish it from tracking or landing-page problems, and plan a useful refresh test.
Read now - Automation & AI in Advertising
What guardrails should I set before automating budget shifts?
Define spending limits, reliable signals and a recovery plan before rules or AI change advertising budgets.
Read now - Measurement & Attribution
What is blended ROAS and why does it matter?
Calculate blended ROAS, compare it with platform attribution, and understand what the number can and cannot tell you.
Read now
