How Northvale Studio recovered 31% more attributed conversions and grew ROAS from 2.1× to 3.0×

Northvale Studio is an online fashion store selling its own label of outerwear, knitwear and everyday basics. Most sales follow a few days of browsing, so the team needs to know which ad started the journey, not just the last click.

  • Pixel
  • Intelligence
  • Ads
  • Aurora AI
More conversions attributed to the right ad
31%
ROAS, up from 2.1×
3.0×
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Challenge: sales the ads platform couldn't see

After privacy changes, Northvale's platform pixel was missing a large share of purchases, especially orders placed days after the first click. Good campaigns looked unprofitable and were being switched off.

Reporting meant exporting from several places into spreadsheets every Monday, and the numbers still never matched the store's own sales.

What we did: one pixel, every conversion

Northvale installed the Aurora Pixel on its store once. It deduplicates events, keeps every ad click for over a year so a late sale still reaches the ad behind it, and sends each conversion to the ad account and ad that drove it.

Aurora Intelligence brought performance into one view by campaign, ad and creative, and the team used Aurora AI to ask questions in plain language and adjust campaigns in the Ads Manager without opening the platform's own interface.

We were turning off ads that were actually working. Once every sale was tracked back to its ad, the decisions made themselves.

Tom AshworthE-commerce Director

Results: the true picture of ad performance

31% more conversions were attributed to the ads that drove them, which revealed several campaigns that were profitable all along.

With budget moved to what actually sold, ROAS grew from 2.1× to 3.0× and cost per acquisition fell 18%. Weekly reporting went from six hours to minutes.

Get results like Northvale Studio

Northvale Studio used 4 tools from Aurora. The same tools are ready for your team.

  • PixelOne pixel that credits every sale to the ad that drove it.Explore Pixel
  • IntelligenceReports on every account, campaign and creative, and what to scale next.Explore Intelligence
  • AdsOpen or connect ad accounts, launch to many at once, and manage every campaign.Explore Ads
  • Aurora AIBuild campaigns, check spend and find what to fix, all in one chat.Explore Aurora AI

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