How Kestrel Growth Partners manages 40 clients' ad accounts in one place, lifts client ROAS 52% and saves 30 hours a week

Every client meant separate ad accounts, separate payment methods and separate reports. Creative tests for different brands were mixed together in shared folders and spreadsheets, so results were hard to trust and harder to repeat.

Ad spend was the biggest worry. With budgets spread across cards and accounts, an overspending campaign could run for days before anyone noticed, and month-end billing was a reconciliation exercise.

Kestrel brought every client's ad accounts into Aurora, opening new ones inside the platform or connecting existing ones, and gave each client its own Aurora Workspace with its brief, brand rules and a ROAS or CPA target. Each client's creative testing now runs in its own workflow: research and benchmarks, Aurora Creative variations, launches through the Ads Launcher and results in Aurora Intelligence, kept separate from every other client.

Automations keep spend safe. Every account draws on one Aurora Wallet, so each dollar is tracked against the client's budget, and Aurora AI watches every workspace against its target, flagging campaigns that drift and suggesting where to move budget. Aurora never quotes one client's numbers in an answer about another.

Average client ROAS rose 52% as winning creative was found faster and wasted spend was caught the same day instead of at month end.

Managing all forty clients' ad accounts in one place saves the team around thirty hours a week on launches, reporting and billing, and Kestrel took on twelve new clients without adding headcount.