How Northstar Play scaled its real-money gaming app across 3 ad platforms with every ad checked for compliance

Northstar Play runs a licensed real-money casino and sports app in several European markets. Its performance marketing team drives app installs and first deposits through paid social, in one of the most tightly regulated categories in advertising.

  • Workspaces
  • Ads
  • Wallet
  • Creative
  • Intelligence
Of ads checked against gambling ad rules before launch
100%
Lower cost per first-time depositor
62%
Get started
ResearchFind the ads that work, in your accounts and across Meta and TikTok.CreativeTurn winning ads into new image and video variations with Aurora AI.AdsOpen or connect ad accounts, launch to many at once, and manage every campaign.WalletFund every ad account from one balance, by card, bank, Payoneer or crypto.PixelOne pixel that credits every sale to the ad that drove it.IntelligenceReports on every account, campaign and creative, and what to scale next.Aurora AIBuild campaigns, check spend and find what to fix, all in one chat.WorkspacesA workspace for every client or brand, with your whole stack connected.
E-commerce & DTCLaunch faster, keep creative fresh, and scale ad accounts across every market.Media buyersResearch, create, launch, fund, and measure in one workflow across every platform.Agencies & networksOpen, fund, and report on every client account from one platform.DropshippersResearch winning ads, test fast, and scale accounts the moment a product takes off.Cross-border advertisersOpen ad accounts in every market, fund in local currency, and stay compliant.Lead generationTrack CPL and lead quality across platforms, and shift spend to what converts.Apps & gamingCreative volume, account capacity, and funding to scale installs that retain.Global enterprisesCentralised control, role-based access, spend guardrails, and a full audit log.

RESOURCES

Case studiesIllustrative workflows for the teams that use Aurora.BlogsDecision-support frameworks for optimization and experimentation.GuidesPlain-language answers to common advertising questions.
DocumentationSupport models for sustainable scale across markets.
API referencesSupport models for sustainable scale across markets.

LATEST BLOG POSTS

IndustrySetting an Ad Budget for a New MarketEntering a new market means spending before you know what works. A structured budget turns that uncertainty into learning rather than waste.IndustryAdvertising to Businesses: Planning for Long Buying CyclesBusiness purchases involve several people, careful evaluation and months of consideration. Advertising that works in consumer markets often needs rethinking for B2B.IndustryClick-to-Message Ads: When the Conversation Is the ConversionIn many markets, customers would rather send a message than fill in a form or browse a website. Ads that start a chat meet them where they already are.IndustryCreators as a Performance Channel, Not Just a Brand PlayCreator content was once bought for awareness and measured by reach. Today it can be run, tested and measured like any other performance media.IndustrySocial Commerce and Live Shopping: When the Feed Becomes the StoreBuying without leaving the app is changing how products are discovered and sold. For advertisers, the line between content, ad and checkout is disappearing.IndustryAdvertising Inside Games: A Channel Beyond GamersGames reach a vast and varied audience, far beyond the stereotype of the young male gamer. In-game advertising lets brands meet them without interrupting play.
Partner directory

Explore Aurora’s network of verified technology, agency, and regional partners supporting our global operations.

Available soon

Challenge: growth held back by compliance

Gambling advertising is only allowed with each ad platform's written authorisation, in markets where the operator is licensed, to adults, with responsible gambling messaging. Northstar's ads were frequently rejected, and every rejection put its ad accounts at risk.

Scaling to new platforms meant more accounts, more payment methods and more rules to track by hand.

What we did: compliance built into every launch

Northstar set up an Aurora Workspace for each licensed market, with its licence details, age targeting, responsible gambling message and banned claims written once and applied to every campaign. Its ad accounts were opened in Aurora and approved for real-money gaming advertising through each platform's authorisation process.

Aurora Creative produced new app install ads within those rules, every ad was checked against them before launch, and the Aurora Wallet funded accounts on all three platforms from one balance. Aurora Intelligence ranked creatives and markets by cost per first-time depositor.

In our category one bad ad can stop everything. With the rules built into every workspace, we launch faster and sleep better.

Luca FerraroHead of Performance Marketing

Results: scaling without the setbacks

Every ad now passes a compliance check before it goes live, and Northstar scaled from one ad platform to three from a single dashboard.

Cost per first-time depositor fell 62%, and the same budget now delivers 2.8 times as many app installs.

Get results like Northstar Play

Northstar Play used 5 tools from Aurora. The same tools are ready for your team.

  • WorkspacesA workspace for every client or brand, with your whole stack connected.Explore Workspaces
  • AdsOpen or connect ad accounts, launch to many at once, and manage every campaign.Explore Ads
  • WalletFund every ad account from one balance, by card, bank, Payoneer or crypto.Explore Wallet
  • CreativeTurn winning ads into new image and video variations with Aurora AI.Explore Creative
  • IntelligenceReports on every account, campaign and creative, and what to scale next.Explore Intelligence

Ready for results like Northstar Play?

Create a free account in minutes, or talk to our team about a setup for your business.

Get started for freeSpeak to sales

Corelyn Nutrition

99% fewer ad rejections and restrictions

Read the next story