How Harborline Insurance cut cost per lead by 47% and tracks every social lead in one dashboard

Harborline Insurance sells home, auto and life cover direct to consumers. Its growth team runs lead generation ads on several social platforms, and every lead has to be tracked from the first click to a quoted policy.

  • Ads
  • Pixel
  • Intelligence
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  • Creative
Lower cost per lead
47%
More leads that reached a quote
2.6×
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Challenge: leads everywhere, answers nowhere

Harborline ran lead generation campaigns on several social media platforms, each with its own ad accounts, reporting and idea of what a lead was. Exports were stitched together in spreadsheets, and the numbers never matched the quotes the sales team actually issued.

Insurance advertising has strict rules on how cover and prices can be described, so every new ad went through a slow manual review before it could run.

What we did: one dashboard from click to quote

Harborline brought its ad accounts into Aurora and installed the Aurora Pixel to track lead, quote and policy events, deduplicated and tied to the ad and account that drove them. Aurora Intelligence shows every platform's leads and cost per lead in one dashboard.

Each product line got an Aurora Workspace with its CPA target and the insurance advertising rules written once. The team manages and scales its Meta lead campaigns in the Aurora Ads Manager, and Aurora Creative produces compliant new variations of the ads that bring the most quotes.

For the first time, marketing and sales look at the same number. We can see which ad on which platform produced a quoted customer, and we scale that.

Rachel MorenoDirector of Customer Acquisition

Results: cheaper leads that turn into policies

Cost per lead fell 47%, and 2.6 times as many leads reached a quote, because budget now follows quotes rather than form fills.

Lead reporting that took twelve hours a week is now a live dashboard the whole team shares.

Get results like Harborline Insurance

Harborline Insurance used 5 tools from Aurora. The same tools are ready for your team.

  • AdsOpen or connect ad accounts, launch to many at once, and manage every campaign.Explore Ads
  • PixelOne pixel that credits every sale to the ad that drove it.Explore Pixel
  • IntelligenceReports on every account, campaign and creative, and what to scale next.Explore Intelligence
  • WorkspacesA workspace for every client or brand, with your whole stack connected.Explore Workspaces
  • CreativeTurn winning ads into new image and video variations with Aurora AI.Explore Creative

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