How Barkwell Nutrition tested 5× more ad creatives and lifted ROAS to 3.4×

Barkwell Nutrition is a direct-to-consumer pet supplement brand selling joint, gut and calming chews for dogs through its own online store. Paid social on Meta drives most new customers, so how fast the team can find a winning ad decides how fast the brand grows.

  • Research
  • Creative
  • Ads
  • Intelligence
More ad creatives tested each week
5×
Blended ROAS, up from 1.9×
3.4×
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Challenge: one designer, one idea a week

Barkwell's growth depended on fresh creative, but the team could only produce and launch three or four new ads a week. Competitor research meant scrolling the Meta Ad Library by hand, and good ideas sat in screenshots that never turned into tests.

Ad fatigue arrived faster than new creative did. Cost per acquisition crept up every month, and the team could not tell which hooks, formats or claims were actually winning.

What we did: research, create and launch in one place

The team used Aurora Research to search the Meta and TikTok ad libraries for pet health brands, saving the long-running ads as benchmarks. Aurora Creative turned those benchmarks and Barkwell's own best performers into new image and video ad variations in the brand's look.

New variations went straight from the creative library to Meta through the Aurora Ads Launcher, and Aurora Intelligence ranked every creative by cost per acquisition and ROAS so the winners were scaled and the losers paused.

We used to guess what to make next. Now we see what's working in our category, make ten versions of it before lunch, and let the numbers pick the winner.

Maya OkaforHead of Growth

Results: a creative testing machine

Within eight weeks Barkwell was testing twenty new creatives a week instead of four, and time from brief to live ads fell from two days to three hours.

Blended ROAS rose from 1.9× to 3.4× and cost per acquisition fell 41%, because fatigue was caught early and replaced with variations of proven winners.

Get results like Barkwell Nutrition

Barkwell Nutrition used 4 tools from Aurora. The same tools are ready for your team.

  • ResearchFind the ads that work, in your accounts and across Meta and TikTok.Explore Research
  • CreativeTurn winning ads into new image and video variations with Aurora AI.Explore Creative
  • AdsOpen or connect ad accounts, launch to many at once, and manage every campaign.Explore Ads
  • IntelligenceReports on every account, campaign and creative, and what to scale next.Explore Intelligence

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